Enamel Pin-ciples

an enamel pin collector who's interested in taking the next step and becoming an enamel pin creator?

a designer or artist looking to expand into pin designs but not sure where to start?

a creative small business owner who'd like to create a pin collection to add to your store's offerings?

Whoever you are and whatever your reasons for wanting to get into enamel pin creation, now is your chance! Join the all-inclusive course on getting your first enamel pin out there, starting from scratch, covering everything from coming up with your first design to managing production to creating your cohesive, successful brand. Is your interest piqued yet? Read on to find out more about the course and our limited time pre-sale offer!

I’m so glad you’re here! My name is Candy, and I’m the designer and maker behind Occasionalish. I started Occasionalish as a small gifting business in early 2019 with no expectations. It took me a while to find my direction, but towards the end of the year, I finally found my calling—enamel pins. I launched my first collection on Kickstarter because I didn't have the funds to start any other way. To be honest, I was scared because my business had never touched on pins or other accessories, and I had no pin collecting customers. But to my surprise, my collection of 5 pins was fully funded in less than a week. Since then, I've been able to create over 100 pins and have successfully transitioned my business to focus on enamel pins and stationery.

A comprehensive handbook to support you through creating your first enamel pin design, every step of the way

Design guidelines on how to create art that is easily translatable into an enamel pin

A walkthrough of finding the right manufacturer for your collection

Examples of Occasionalish designs and how they were created

Tips on how and where to market your business

Action prompts for every chapter, to help you identify what

tasks you need to check off your list at every step of the process

The chance to ask me questions to get advice and insight to my pin creation process

Bonus downloadable content to streamline your entry to the enamel pin marketplace

Chapter 1: Starting from Pin-ciples

Learn the basics of the pin including different types of enamel, finishes, and clutches.

Chapter 2: Market Research

After this chapter, you’ll be able to answer the questions “what should I look out for” and “how can I market myself?’

Chapter 3: What to Design

Are ideas difficult for you? Perhaps you have too many ideas. This module will help you come up with ideas and narrow them down to fit your style.

Chapter 4: How to Design

Sketching and pantones and design apps – oh my! I’ll walk you through what sites I use and how to make this process as simple as possible.

Chapter 5: Production Files

You’ve got your design, now we need to get it moving. This chapter will teach you all about different types of files you need to know when working with manufacturers.

Chapter 6: Working with Manufacturers

Put on your detective’s cap! With this module, you’ll learn about what you should be looking for when picking a manufacturer. This includes what questions to ask, red flags, and what to expect.

Chapter 7: Packaging

It’s not just your pins that should be pretty… your packaging should too! I’ll go over packaging basics, plus providing some advice from what I have learned.

Chapter 8: Post-Production

You’ve finally gotten your products back – yay! But what now? In this chapter, I’m going to take you through how I go about grading my pins, taking pictures for my website, and pricing.

Chapter 9: Marketing and Where to Sell

In this chapter, we'll cover one of the most important parts of your pin business—selling! We'll go over where to sell, pricing, and marketing.

Chapter 10: Other Business Tips

For our final chapter, I'll share some additional tips based on my business experience, including the pros and cons of an LLC versus sole proprietorship, and how to protect designs from copycats.

Bonus 1: Templates for the Manufacturer

You will be able to download templates for a pin design, backing card for enamel pin, and backing card for keychain that I use when sending my designs to manufacturers and productions. Just replace it with your own design for a quick and easy process!

Bonus 2: Tariff Codes

I will provide a list of tariff codes for your enamel pins and stationary items. Finding the right codes can be a pain! But as of July 1, 2021, these are now required for packages shipping tot the EU. This list will cut down your time searching for the correct code.

Bonus 3: Photo Prompt Ideas and Samples

Good photos sell! Sometimes your budget doesn’t allow for a professional photographer, so you must make do with your own skills.

Bonus 4: Production and Resource Handbook

A resource handbook is like gold to a small business owner! This handbook for all things pins and stationary will give you all the “what’s”, “where’s”, and "who's" I wish I had when I first started by business.

Is this course for me?
If you have the drive and passion to dive headfirst into creating enamel pins, and you are ready to put in the hard work it takes to get there, then YES, this is absolutely the right course for you!
Where do I watch the course?
The course is hosted through the Teachable platform. You will provide your email address when signing up for the course, and a link to the course will be delivered to your inbox.
How long will I be able to access this course?
Forever! Once you sign up, all the modules and materials will become permanently available to you through your email address.
Is the course going into detail about business aspect?
Partially! This course mainly focuses on the nitty-gritty of creating enamel pins rather than the business aspects. However, in Chapter 9, I touch upon where to sell enamel pins and give suggestions on different platforms to explore, especially if you don't have enough funds. I'll also guide you on how to price your pins and what to keep in mind in terms of legal matters.
Do you offer refunds?
Because I am sharing my personal tips and tricks from my own experiences in the industry, I do not offer refunds. However, I am confident that you will be satisfied with this course!

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reserves the right to discontinue any Product and terminate your access at any time for any reason. No refunds will be granted if the Product is discontinued. The Company makes no guarantees about the ongoing availability of any Product. In the event that the Company decides to discontinue the any given Product, you will receive 30 days’ notice and an opportunity to download certain resources.

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